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FAQ

Everything you need to know about SYNKRO

GENERAL INFORMATION 

What exactly is SYNKRO?

SYNKRO is a digital ecosystem and technical protocol created to standardize pallet logistics in the horticultural sector. It is the “common language” that allows producers, transporters, and retailers to manage the chain of custody of assets transparently, eliminating losses and disputes.

Is SYNKRO really free?

Yes. The basic infrastructure and communication protocol are offered free of charge to enable the entire sector to make the leap to Logistics 4.0 without any barriers to entry.

LOGISTICS FLOW

What exactly is a “trolley” in the SYNKRO system?

When we talk about a trolley, we are referring to the standard tool essential for moving plants and flowers. It is a modular asset consisting of three basic elements: a base with wheels, four columns (or uprights), and a variable number of shelves. These components are designed to be easily assembled, disassembled, and stacked, allowing plants and flowers to be transported safely from the producer to the retailer. In SYNKRO, each individual component (bases, columns, shelves) is counted to ensure that the integrity of the asset is always preserved throughout the chain.

How are the trolleys moved between the various players?

The logistics cycle is a continuous flow: the producer prepares the load on the trolleys; the transporter takes charge of the asset and delivers it to the retailer (garden center or large-scale retailer). Once the goods have been unloaded, the trolleys are dismantled and “returned as is.” This means that the transporter collects empty trolleys to bring them back, ensuring that each player in the supply chain maintains the availability necessary for their operations. SYNKRO intervenes here to certify each individual transfer, ensuring that the number of bases, columns, and shelves delivered corresponds exactly to those returned.

Do I need to keep track of “my” specific physical cart?

No, and this is where the strength of the system lies. In modern, efficient logistics, the cart should be considered a fungible logistics asset, similar to currency. There is no need to chase after the specific physical cart that left your warehouse; what matters is the ownership of the asset within the network. With SYNKRO, you put a cart into the network and receive another one in return. The system does not track the individual “piece of metal,” but manages your asset credit. You ship one trolley and another one comes back to you in a continuous circular movement: SYNKRO certifies that your logistics capital remains constant, allowing you to operate without interruption and without fear of capital losses.

Why don't we talk about individual owners but about an “Asset Ecosystem”?

Because the trolley is the tool that allows the entire supply chain to move. Considering it a shared asset of the logistics network allows you to optimize transport: instead of waiting for “your” trolleys to return from hundreds of kilometers away, SYNKRO allows you to receive equivalent trolleys from the nearest partners or Satellite Nodes. This approach transforms the trolley from an object of concern to a resource that is always available, fluid, and guaranteed by our validation technology.

TECHNOLOGY AND OPERATIONS

What are “Certified Transfers”?

Every time a trolley changes owner or custodian (e.g., from the nursery to the transporter), the app records the event. This digital validation certifies the time, place, and status of the asset, creating an indelible and objective history that replaces doubts and verbal discussions.

How does Geofencing work?

The system uses GPS data to confirm that a delivery or pickup is taking place at the exact coordinates specified. If the operator is not in the correct location, the system does not allow the transfer to be validated, eliminating positioning errors.

What is timed “silent consent”?

It is a mechanism for quickly resolving disputes. If an anomaly (e.g., damage) is reported, the recipient has a set amount of time (e.g., 7 days) to refute it. If they do not, the system automatically closes the case, assigning responsibility and allowing logistics to continue without bureaucratic delays.

BENEFITS FOR SPECIFIC ROLES

What are the benefits for large-scale retailers and garden centers?

In addition to transparency on returns, these players can optimize dock space thanks to the network of Satellite Nodes and obtain certified reports for sustainability (ESG) balance sheets, demonstrating their commitment to reducing CO2 emissions.

How does it help carriers with sub-deliveries?

SYNKRO eliminates the “black box” of subcontracting. Even if you entrust the load to another carrier, hierarchical traceability remains active in the app, keeping the chain of custody intact until final delivery.